My favourite designer Gudrun Sjöden who creates amazing and very colourful clothing for women. I love her clothes because they are so comfortable and it doesn’t matter whether you are a size 10 or 16 you can still wear it. I discovered her a couple years ago and when I finally got my first Gudrun Sjöden summer dress I was over the Moon. 🙂
Fortunately last year I travelled to London where I visited her incredibly cute shop and of course I bought a couple of dresses, trousers you name it. If I could afford, I would buy all of her clothes.
Gudrun Sjöden is NOT about fast fashion but it’s a design with long lifespan.
Design with a long lifespan – I think this is my most important contribution to a greener, more wonderful world! It has been one of my guiding principles over all these years. My basic belief is that the first priority in minimising negative impact on the environment is not to use so much. I believe that hardwearing clothes in timeless designs that you can wear until they are worn out have the least environmental impact. That’s how I myself want to live and work.
In this picture I’m wearing a Gudrun Sjöden tunic and a pair of eco cotton trousers. They are so comfortable. I just love them 🙂
Don’t forget to follow @noemionebohostreet on Instagram for your daily boho vibes and inspiration.
Lots of love,
Noemi 🙂
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